CityPASS® Brand & Trademark Guidelines
Please help us retain the integrity of our brand by following these simple guidelines.
CityPASS® is spelled as one word. Both the initial "C" and the last four letters (PASS) should be expressed in capital letters. Even if your outlet's editorial style guide does not allow for all caps on "PASS," please do use the one-word spelling of our name.
CityPASS® and City Pass® are federally registered trademarks and service marks owned by City Pass, Inc. CityPASS® serves as both the company's stylized mark for its products and services and the trade name of City Pass, Inc. The company also owns the trademarks for C3®, C4®, and C5®.
- Because trademarks are not nouns, the word CityPASS® should always be used as an adjective: CityPASS® tickets, CityPASS® program, CityPASS® website, etc.
- Do not pluralize our trademarked terms. Correct: "CityPASS® tickets are a great value." Incorrect: "CityPASSes make travel easy."
- Do not make our trademarked terms possessive. Correct: "Each CityPASS® ticket's validity period is 9 days." Incorrect: "Each CityPASS's validity is 9 days."
There is no such thing as a generic city pass. Do not use City Pass, CityPass or CityPASS to describe or refer to products of competing companies.
Never refer to CityPASS® tickets as "coupons" or "vouchers." Each CityPASS® ticket includes the attractions' actual entrance admissions, as opposed to coupons or vouchers that must be traded for an admission.
