Brand Guidelines

Below you will find a summary of the CityPASS editorial guidelines. Please help us retain the integrity of our brand by following these simple guidelines.

  • “CityPASS” is spelled as one word with a capital “C” and all capital letters on “PASS.”
  • Editorial guidelines permitting, use “CityPASS” to refer to our tickets. Even if your outlet's editorial style guide does not allow for all caps on “PASS,” please do use the one-word spelling of our name.
  • When referring to CityPASS admission tickets or services, “CityPASS” should be used as an adjective, never as a noun or verb. The name “CityPASS” should be followed with a descriptive name/noun for the admission tickets or service (e.g., “CityPASS ticket(s),” “CityPASS card(s)" or “CityPASS program”).
  • Never refer to CityPASS tickets as “coupons” or “vouchers.” Each CityPASS ticket contains the attraction's actual entrance tickets, as opposed to coupons or vouchers that must be traded for an admission.
  • CityPASS® and City Pass® are registered trademarks of City Pass, Inc., and the exclusive property of City Pass, Inc.