Dallas (May 15, 2015) — Dallas is the latest destination to partner with CityPASS®, the company that packages discounted, prepaid admission to a city or region’s top attractions. Starting today, travelers to Dallas can use a Dallas CityPASS ticket booklet to save 41% off admission to the Perot Museum of Nature and Science, Reunion Tower GeO-Deck, a choice between the Dallas Zoo and The Sixth Floor Museum at Dealey Plaza, and a choice between the George W. Bush Presidential Library and Museum and the Dallas Arboretum and Botanical Garden.

“There are so many choices when visiting a city,” said Megan Allen, CityPASS president and CEO. “A CityPASS ticket booklet ensures that travelers always see the best, most popular attractions. The booklets also save visitors a significant chunk of money, which is another huge plus, especially for families.”

While visitors will be excited about this new travel option, tourism officials see growth opportunities tied to the pass.

“The mission of the Dallas Convention and Visitors Bureau is to create positive economic growth for the region,” said Phillip Jones, president and CEO of the city’s official destination marketing organization. “We know that visitors who stay in the area longer spend more money and have a larger, more beneficial impact on the economy. And research shows that CityPASS travelers to other destinations tend to stay two to three days longer than other visitors. We’re excited about programs that have the potential to extend average length of stay.”

"When CityPASS considers adding a city we look for two things: iconic attractions that are both loved by locals and interesting for tourists to visit and an outstanding destination marketing organization with a professional staff and a great reputation,” said Mike Gallagher, who, along with his partner Mike Morey, co-founded CityPASS 17 years ago. “Dallas has what it takes for a successful CityPASS program, and we are proud to add it to our list of 12 wonderful destinations in North America.”

Each 2015 Dallas CityPASS ticket booklet retails for $44 for adults, $30 for children, age 3-12. Passes, which can be purchased online at CityPASS.com or at any of the CityPASS partner attractions listed above, are valid for nine consecutive days, beginning with the first day of use. Visitors who use all of the booklet’s tickets will save $30.30 on combined admission to the included attractions.

For more than 17 years, CityPASS ticket booklets and admission cards have been premier products for travelers who want to visit a city’s top attractions while enjoying substantial savings. The CityPASS program, which has sold more than 13 million booklets and boasts a 95% customer recommendation rating, is available in New York City, Atlanta, Boston, Chicago, Dallas, Houston, Philadelphia, San Francisco, Seattle, Southern California, Tampa Bay and Toronto. For more information, visit CityPASS.com.

CityPASS® and City Pass® are registered trademarks of City Pass, Inc., and the exclusive property of City Pass, Inc.